This book is designed to educate both people in the PUA community and people who are interested in being better at finding women and dating them. If you are unfamiliar with the term PUA, it stands for Pick-up Artist, and represents a community of people who are primarily interested in the science of attraction and how to apply that science "in the field", or in layman's terms, "at the club" (or bar, or wherever they want to meet a women).